Let's talk about your fantasies
Most ads that grace your Facebook or Instagram feed are available every business owner's fantasy: more income with a heckuva lot less work… receive money to be you… make use of this 3-step formula to finally find true freedom.
Most of those ads look pretty very similar because they're selling an final result — an outcome that inspires one to buy. There are photos of beautiful destinations. There are videos with soft, natural lighting. There are charts that only point upward.
What most ads leave out is how it's all going to come to fruition.
Sure, you will find blog posts, email courses, and webinars that will show you more about what happens in between now and full fantasy realization. But the important points come in the merchandise they're selling or the service they're offering.
And rightfully so! When you yourself have an item that's the potential to produce the ultimate fantasy, you need to absolutely receive money for that.
Needless to say, what comes involving the “now” and full fantasy realization — that's where our brains begin to play tricks on us www.scamrisk.com.
This doesn't just happen with business training or services, either. It happens any time someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… actually, most consumer industries are all about fantasy fulfillment.
We know that it will take time and work to produce our dream outcome. We know there will be detours to follow and mistakes made. We know it's never quite as easy and straightforward because it seems.
We fixate on the fantasy and forget reality.
Now while we're fixating on the fantasy, we get careless. We assume our dream of working from the beach, traveling full-time, putting the children through college, or — say — developing a custom tiny house in the Flathead Valley of Montana is merely right nearby and we behave like our success is just a foregone conclusion.
This is where in actuality the story starts with today's guest, Tommy Griffith.
Tommy is the founder of ClickMinded , a comprehensive digital marketing training company that started as a simple, in-person SEO workshop.
I'll let Tommy inform you the whole story — but suffice to say that it includes leaving a best wishes at Airbnb, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.
And the story — a pleased one — ends with a pretty unexpected proceed to bring the business into its next stage.
Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in how of his execution.
Now, let's uncover what works for Tommy Griffith!
